A tasty pit stop on The Fruit Loop: A Shop Crawl! Greenwood Brewing’s Watermelon Gose with Watermelon Simple Syrup and Sugar Rim + GWB Logo Pride Sticker combo. Wet hot, sticky sweet … Juicy Fruit. Yay Pride!

The Fruit Loop: A Shop Crawl
Date: Friday through Sunday, June 2, 3, 4, 2023

About The Fruit Loop: Enter the artistic universe of Roosevelt Row Art District via the ‘Fruit Loop’, a weekend-long shop crawl to kickoff pride month by celebrating our locally-owned LGBTQ+ shops. Participating locations throughout the arts district will be hosting local queer art installations, new product launches, mini artisan markets, historical talks on queer history, and a breakfast/tour at the Southwest Center on Friday morning to kickoff Fruit Loop weekend and Phoenix Pride month. Join us!

‘Fruit Loop’ Queer History: Long before drag-performance-art became a part of mainstream pop-culture, it could be found in dive bars on the fringe of Downtown Phoenix. Originally coined by police officers working the area, the ‘Fruit Loop’ spanned Roosevelt and Portland streets between First and Third streets. “It was home to Diana Ross-inspired drag shows of lip synchers in sequins — queens, transsexuals, and aspiring art connoisseurs abounded.” (Janessa Hilliard – NT article below) Arguably one of the more famous Fruit Loop regulars, artist Ted DeGrazia was once rumored to have covered a bar tab by bartering to paint a mural inside the bar. The mural was sadly demolished in 2015, but the Phoenix queer community remains, stronger than ever (reference article here).

Support Queer-Owned Shops! 
Phoenix General: 214 E Roosevelt Street, Phoenix AZ 85004
Bunky Boutique: 1001 N Central Ave Suite 125, Phoenix, AZ 85004
Dialog: 1001 N Central Ave Suite 125, Phoenix, AZ 85004 *Parsons Center for Health and Wellness: 1101 N Central Ave #200, Phoenix, AZ 85004 (*Location for kickoff breakfast & tour of Southwest Center)